![]() With the construction and start-up of its own adhesives factory, the company also began selling adhesive products to neighboring companies on June 26, 1923. In 1922, Henkel therefore started to develop and produce paper, cardboard and packaging adhesives for its own use. After the end of the First World War, the occupation of the Rhine and Ruhr threatened to cause a shortage of adhesives at the company's home base in Düsseldorf, which were needed to seal the own product packaging for detergents. The success story of Henkel Adhesive Technologies began 100 years ago, because the company made a virtue out of necessity. “Then as now, we collaborate with our customers to turn challenges into opportunities and to innovate products and solutions.” Our next step to create value across industries around the world is to develop the sustainable solutions necessary that enable circularity and CO2 reduction,“ says Mark Dorn, executive vice president Henkel Adhesive Technologies. “With our pioneering spirit and innovative strength, over the last 100 years, we have become the world's largest manufacturer for adhesives, sealants, and functional coatings, creating value for more than 100,000 industrial customers, as well as millions of consumers. Henkel Adhesive Technologies shares the visions of its customers and enables the development of groundbreaking innovations in areas such as sustainability, mobility and digitalization. ![]() From the development of laundry detergent packaging adhesives for its own use to today’s advanced solutions in more than 800 industry segments the company's adhesives, sealants and functional coatings are integral parts of countless consumer and industrial goods. We’d love to share your ideas with other members, and we may even be able to give you a few additional tips.It was 100 years ago when Henkel began selling its first adhesive solutions to neighboring companies. Please share your ideas with us! Email the ASRT Marketing Department at about your plans as they develop. This also is a good time to lay the groundwork for next year’s event. At the end of the celebration, evaluate what worked and what didn’t. Use these products as awards to recognize radiologic technologists, to thank community leaders who support your efforts or as raffle items to raise funds for health care programs. If they’re interested, keep them informed every step of the way and consider inviting them to participate in your scheduled events. Early in the planning process, contact local representatives from television, radio, newspapers and community magazines and inform them of your plans. They may have contacts who can help you spread the word. Invite other people (e.g., instructors, local businesses, community leaders and former patients) to participate in planning your NRTW® celebration. Consider every possibility to publicize your message, including within your facility and online through social media or email. Possible target audiences include the public, fellow health care professionals, community leaders and patients. ![]() Write down your team’s goals, objectives and primary message to promote. Remember that good leaders know how to delegate duties. If you assume the leadership role, designate specific tasks to individuals or groups as planning progresses. You’ll need a chairperson and a record keeper. Get to know your hospital’s public relations experts and ask them to join the event team. Form a team of motivated colleagues and community representatives to rally support for and accomplish the plan. All successful events start with a plan that has reasonable and attainable goals, and that follows your facility’s health measures and recommendations for preventing the spread of COVID-19.
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